Projects

Digifelis

A digital-first consultancy with the heart of a youthful, energetic team.

Discipline
Brand Identity
Work
Mark · System · Collateral
Client
Digifelis Solutions
Digifelis Solutions brand identity title card

Digifelis Solutions helps businesses evolve through technology, design and strategic digital services. The identity had to read as precise and trustworthy to their enterprise clients while still sounding like the young team actually doing the work.

The answer was a cat built out of an isometric cube, a mark that is geometric enough to survive at favicon size and warm enough to put on a t-shirt.

Brand Personality

Modern Digital Savviness

Isometric, systematic, built from clean geometry.

Energetic Workforce & Culture

Warm orange doing the heavy lifting in the palette.

Trust & Professionalism

Midnight blue and deep charcoal holding the base.

Approachability & Human Touch

A face (whiskers, ears, a smile) inside the cube.

The Mark

Digifelis logo lockup on white and black
The lockup on both grounds. The gradient cube carries in either direction.
Digifelis full-colour lockup banner on white and black
Same lockup in banner format, offset rather than centred, for wide placements.

Construction

Digifelis app icon construction grid
Built on a squircle grid so the icon holds up at app-icon scale.

Monochrome

Digifelis mark in single-colour black and white
Single-colour cut for stamps, embroidery and anywhere the gradient cannot go.
Digifelis monochrome lockup banner on white and black
The same banner format in the single-colour cut.

Colour

The system blends vibrancy with seriousness, playfulness with precision, and creativity with trust.

Feris Orange#ED7B17
Midnight Digital Blue#122860
Deep Charcoal#1C1C1E
Neutral Text Grey#2F2F2F
Soft Ivory White#FAF8F5
Warm Cream#FFF4E8
Neutral White#FFFFFF
Digifelis colour system board with hex and Pantone references
The colour board as specified, with Pantone references for print.

Applied

Digifelis logo on t-shirts and swing tags
Apparel and tags
Digifelis corporate ID card
Corporate ID
Digifelis banner reading Expediting the AI revolution
Banner
Digifelis business card front and back
Business card
Digifelis business card back panel with address and website
Business card, back
Digifelis letterhead
Letterhead
Digifelis corporate ID design specification with sample photo and details
Corporate ID, design spec
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